Tea Bar is the leading boba tea chain in Israel, founded in 2021, with 25 retail locations across shopping malls nationwide.
The brand operates in a fast-growing retail category where clarity and recognition at point of sale are critical.
The challenge was to create a distinctive, contemporary brand identity that could position Tea Bar as a leading brand in its category while remaining accessible to both young and broader audiences, and scalable across a growing retail network.
System
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Unified visual language across all brand touchpoints
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Hierarchy optimized for high-visibility retail environments
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Modular system supporting scalability across 25+ locations
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Consistent application across packaging, retail, print and digital
Impact
A cohesive and scalable brand system that strengthened Tea Bar’s position as the leading boba tea chain in Israel and unified the brand experience across all touchpoints.
The project received recognition at the Israel Brand Awards 2024, including first place in the retail category and second place in the beverage category.
Services:
Strategy, Brand Identity, Art Direction, Copy, Print, Web & Digital Design
Role:
Head Designer,
Art Director
Photography:
Dror Einav
Interior Design:
Naama Zohar
Project Done at Yotam Bezalel Studio
Brand identity and visual system for
Tea Bar - Israel’s leading boba tea chain.
