Hey
My name is Maayan, a Tel Aviv based brand and visual designer focused on building clear and scalable visual languages.
I work across concept, strategy and execution - translating ideas into cohesive visual frameworks across digital, physical and experiential contexts.
My approach is rooted in systems thinking with a strong emphasis on clarity, hierarchy and consistency.
I studied Visual Communication at Bezalel Academy of Arts and Design, where my practice shifted from narrative-driven thinking to structured design - exploring how visual language can shape perception and organize complex ideas.
Alongside my studies and independent work, I gained experience in branding studios working across cultural and commercial projects, developing identity systems, packaging and art direction.
