Elite Coffee is a best-selling coffee capsule brand in Israeli retail chains, with a long-standing market presence and a wide range of popular blends and product lines.
The brand operates in a highly competitive category where consistency, recognition and shelf clarity are essential.
The challenge was to refresh and modernize an established and widely recognized brand identity while preserving its core equity and maintaining strong shelf presence.
The system needed to improve perceived quality and clarity, while strengthening differentiation between product lines within an existing visual framework.
System
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Existing brand language preserved to maintain recognition
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Information architecture redesigned to improve clarity and product understanding
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Product hierarchy strengthened to enable quick differentiation at shelf level
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Distinct structuring of blends and series, including Countries of Origin
Impact
A refreshed and refined packaging system that improves clarity, strengthens perceived quality and enhances differentiation across product lines while maintaining strong brand recognition in a competitive retail environment.
Services:
Brand Refresh, Packaging
Role:
Head Designer
Project Done at Yotam Bezalel Studio
Packaging design refresh for Elite Coffee Capsules - a leading retail coffee capsule brand.
