Built around the familiar rhythm of the Instagram feed, the project traces how fragmented images, advice and cultural messages accumulate into internalized expectations. It translates this continuous digital exposure into a book and spatial installation, making an often invisible process of influence tangible.
The challenge was to translate an abstract, continuous digital experience into a tangible editorial and spatial form that reflects both intimacy and overload.
The work needed to represent both the personal, private moment of consumption and the expansive, repetitive nature of digital scrolling.
System
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Dual-format system combining book and spatial installation
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Book format reflects the intimate experience of content consumption
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Poster extension expresses continuous and infinite scrolling
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Found text from social media used as raw material
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Contrast between controlled reading and visual overload
Impact
A conceptual work that materializes digital behavior into physical form, translating social media dynamics into a structured visual and spatial experience.
Services:
Concept Development, Editorial Design, Installation Design, Print Production
Role:
Artist & Designer
Curators:
Leann Wolf and Noa Miro
Photographer:
Daniel Hanoch
PART II OF III
A conceptual trilogy exploring women’s lived experience across social, digital and emotional spaces.
Created for the exhibition "No Kidding" at the Edmond de Rothschild Center, July 2024
Filtered is a conceptual editorial work exploring how digital culture and social media shape women’s self-perception.
