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Filtered is a conceptual work developed as part of an ongoing series exploring social expectations of women.

This project focuses on the experience of scrolling on Instagram and the ways in which digital content shapes perception, behavior and self-image.

The challenge was to translate an abstract, continuous digital experience into a tangible editorial and spatial form that reflects both intimacy and overload.

The work needed to represent both the personal, private moment of consumption and the expansive, repetitive nature of digital scrolling.

System

  • Dual-format system combining book and spatial installation

  • Book format reflects the intimate experience of content consumption

  • Poster extension expresses continuous and infinite scrolling

  • Found text from social media used as raw material

  • Contrast between controlled reading and visual overload

Impact

A conceptual work that materializes digital behavior into physical form, translating social media dynamics into a structured visual and spatial experience.

Services:

Book & Print Design, Print Production

Role:

Artist & Designer

Curators:

Leann Wolf and Noa Miro

Photographer:

Daniel Hanoch

Created for the exhibition "No Kidding" at the Edmond de Rothschild Center, July 2024.

Filtered is a conceptual editorial work exploring digital culture and social media influence on female self-perception.

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