EVER-IS is a nutritional supplement brand based on research-driven natural ingredients, focused on mental wellness, balance, focus and energy.
The project included full brand development across identity, packaging and digital presence, including the website UI.
The challenge was to translate an abstract and sensitive subject - mental health and cognitive wellbeing - into a clear, credible and contemporary brand identity that communicates both scientific precision and emotional accessibility.
System
-
Minimal visual system using white space and black typography to establish clarity and trust
-
Color coding defines distinct mental focus categories
-
Balance between scientific precision and emotional tone
-
System applied consistently across packaging, digital and brand communication
Impact
A cohesive brand system that bridges scientific credibility with emotional accessibility, creating a clear and distinctive presence in the mental wellness category.
Services:
Brand Strategy, Brand Identity, Art Direction, Photoshoot Production, Packaging Design, Print & Digital Design, UI Design
Role:
Lead Designer, Art Director & Project Lead
Photography:
Dror Einav
Assistant Photographer:
Aviv Tal
Hair & MU:
Lina Katzap
Stylist:
Tal Grinberg
Models Agencies:
ProAging Models,
Nuri Casting
UX:
Sentrysite
Designed at Yotam Bezalel Studio
Brand identity and visual system for
EVER-IS - a science-based mental wellness supplement brand.
