BEANZ is a coffee brand built around the idea of “Discover Coffee” - exploring origins, processes and sensory experience through the product itself.
The project focused on creating a distinctive packaging system that translates the brand experience into a visual narrative.
The challenge was to develop a packaging system that embodies the brand concept while differentiating between product lines in a clear and engaging way. The packages needed to communicate both origin and blends in a way that is intuitive, memorable and visually distinctive on shelf.
System
-
Narrative packaging system expressing the brand experience visually
-
Illustration functions as a storytelling mechanism, not decoration
-
Product series differentiated through structured visual logic
-
Single Origin represented through location-based visual references
-
Blends series communicates production and farming processes
Impact
A distinctive packaging system that transforms product information into a visual storytelling experience, strengthening brand identity and shelf differentiation.
Services:
Packaging
Role:
Designer, Illustrator
Project Done at Yotam Bezalel Studio
Packaging refresh and visual storytelling for BEANZ - a coffee brand experience.
