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As a best-selling coffee brand in retail chains with a long history and a variety of favorite blends, Elite Coffee must always be relevant. The goal of the design refresh was to improve the perception of Elite Coffee's quality and expertise.
On the one hand, the visual language was strengthened with the blue color, the big numbers and the clean overall design remaining dominant.
On the other hand, the presentation of information and the differentiation of each blend were highlighted. In addition, the Countries of Origin series became more distinct and differentiated.
Services:
Brand Refresh, Packaging
Role:
Head Designer
Project Done at Yotam Bezalel Studio
Who doesn't know Elite Coffee capsules? The best selling brand needed an up to date appearance and that's what we did
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