Today with 25 operating stores in shopping malls all over Israel, Tea Bar is the biggest chain and the leading brand in the boba tea field in Israel.
The purpose of the design was to create a distinctive, up-to-date, clean, professional and international branding that can appeal to the young target audience but also to other audiences.
The work on the brand was 360 degrees — from creating the visual language to designing all the assets (printed and digital) and art direction for photoshoots.
Winner of first place in the retail category and second place in the beverage category in the Israel Brand Award 2024 branding competition.
As the judges wrote: "The branding of the tea bar chain succeeded in transmitting a brand with an international flavor. The impressive attention to the smallest details is inspiring. And the result is a new brand experience that succeeded in redefining iced tea in Israel."
Services:
Strategy, Brand Identity, Art Direction, Copy, Print, Web & Digital Design
Role:
Head Designer,
Art Director
Photography:
Dror Einav
Interior Design:
Naama Zohar
Project Done at Yotam Bezalel Studio
Tea Bar is the top leading Israeli boba tea chain, founded in 2021. Winner of the Israel Brand Award 2024 branding competition.
